How to Find Your Perfect Esthetician
Let’s be real—letting someone get up close and personal with your skin is intimate. Whether you’re tackling stubborn acne, wanting a glow-up before a big event, or just craving an hour to escape the chaos of life, finding the right esthetician matters. It’s not just about choosing someone with seemingly perfect skin and a lot of social media presence — it’s about trust, connection, and feeling truly seen.
So how do you actually find your skincare soulmate? Let’s break it down.
The Qualities That Really Matter
An esthetician is more than someone who can rattle off ingredient lists or recommend the latest product. You want a human who makes you feel comfortable in your own skin — literally and emotionally.
Kindness is non-negotiable. Their establishment should be a judgment-free zone, where you can exhale, relax, and just be.
Empathy makes all the difference. Skin concerns can feel deeply personal, even vulnerable. The right esthetician understands that and meets you with compassion, not criticism.
Knowledge and passion go hand in hand. When someone is truly passionate about their work, they’re constantly learning, growing, and refining their skills. And that shows up in their treatments — and in your results.
At the end of the day, their goal isn’t just healthy skin (though that’s a huge goal). It’s celebrating your progress and cheering on your wins.
Why Education Can’t Be Skipped
Here’s the truth: aesthetics is a licensed profession for a reason. Your esthetician should be licensed by the state, which means they’ve completed the training, passed the exams, and know the safety protocols.
If you’re ever unsure, check your state’s Department of Safety and Professional Services for confirmation. Your skin is way too important to trust to someone who hasn’t been properly trained and done the work.
Red Flags You Shouldn’t Ignore
Not all estheticians are created equal—and sometimes the warning signs are there. Here’s what to watch out for:
Unlicensed practices. If you can’t find proof of their credentials, that’s a red flag. Don’t be afraid to ask directly.
No continuing education. In Wisconsin, continuing education isn’t required to renew a license, but the skin world evolves quickly. You want someone who’s keeping up with new technology, updated science, and fresh techniques.
Unhygienic habits. This is a big one. State boards regulate cleaning and sanitation protocols for a reason. White sheets should be properly disinfected, implements sanitized with approved products, and wax never—ever—double dipped. If you see your esthetician reusing a wax stick, it’s time to run.
Zero policies. A professional studio should have clear cancellation, no-show, and etiquette policies. No policies = chaos.
Overpromising results. Let’s be honest—no one has a magic wand. Instant hydration, freshly shaped brows, or lifted lashes? Absolutely. But if they claim they can completely transform your skin overnight? That’s a problem. Real skin goals take time and consistency.
Unwelcoming vibes. If you ever feel dismissed, judged, or just plain uncomfortable, trust your gut and move on. You deserve better.
When It Comes Down to It
Finding the right esthetician is a little like dating. You want someone who listens, respects your boundaries, and genuinely wants to see you thrive. You might meet a few that aren’t the right fit, and that’s okay. But when you finally find “the one”? That’s when the magic really happens.
Quick Takeaway
What to Look For:
Kindness
Empathy
Knowledge
Passion
State license
Red Flags:
Unlicensed
No continuing education
Unhygienic habits (double dipping, poor sanitation)
No policies
Overpromising results
Unwelcoming or dismissive vibes